Vietnam sets new regulations, tightens advertising on Facebook, YouTube

From September 15, cross-border platforms such as Facebook and Google will have to remove ads in violation of regulations within 24 hours after receiving a notice from the Ministry of Communications and Information.

The new decree was created ad per the proposal of MIC with an aim to tighten control over the activities of cross-border ad services in Vietnam by foreign platforms such as Google and Facebook.

Under the decree, cross-border ad services in Vietnam are understood as the use of news websites by foreign institutions and individuals to do advertising from devices located overseas. The ad services are provided to users in Vietnam and create revenue in Vietnam.

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Trong Dat