Vietnam ranks high in digitalisation: research

Companies in Vietnam ranked higher than the global average in taking a strategic, consistent or radical approach to digitalising customer experience and engagement, said Singapore-based financial services group DBS.

The research said that about 63% of Vietnamese companies were satisfied that digital transformation was helping them achieve overall profitability, followed by providing improved customer insight at 61% and overall competitiveness at 57%. More than half said they have been using digital technology in customer service and engagement effectively.

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