For sustainable production and consumption

While sustainable production is slowly taking hold around Vietnam, interest in sustainable consumption would benefit from raising awareness about what it actually means for consumers. Financial factors and the placing of trust in the right products are crucial in the process of sustainable consumption. 

According to the Sustainable Consumption in APAC report from market researchers Rakuten Insight, around 61 per cent of Vietnamese respondents reported adopting sustainable practices when shopping in the last 12 months. Over half view purchasing sustainable or environmentally-friendly products as being very important. Around 1 per cent, meanwhile, don’t regard sustainability as important when making purchases.

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Anh Hoang